Hyghlyne is a Brand Membership Software Product, a mobile app, that helps multi-brand retailers and department stores deliver and sell personalised brand and discovery experiences like entertainment – experiences crafted to perfection and sold as if they were actual products.

With every purchase consumers receive a “digital present” that allows them to discover, shop and experience your brand in a personalised way and in-line with your brand image. It enables you to shape your unique brand universe with your consumers, products and content and your consumer’s discovery journey through it in a way no other digital capability can. The best thing is that consumers only get access to it when they effectively purchase from you, not your competition.

The product applies a unique approach to brand and discovery experiences and solves many of the hardest marketing challenges in lifestyle retail around experience ROI / profitability, consumer experience, marketing cost and complexity, consumer insights, privacy and blending online with in-store.