Hyghlyne is a Brand Membership Software Product, a mobile app, that helps multi-brand retailers and department stores deliver and sell personalised brand and discovery experiences like entertainment – experiences crafted to perfection and sold as if they were actual products.

With every purchase consumers receive a “digital present” that allows them to discover, shop and experience your brand in a personalised way and in-line with your brand image. It enables you to shape your unique brand universe with your consumers, products and content and your consumer’s discovery journey through it in a way no other digital capability can. The best thing is that consumers only get access or membership to it when they effectively purchase from you, not your competition.

The product applies a unique approach to brand and discovery experiences and solves many of the hardest marketing challenges in lifestyle retail around experience ROI / profitability, consumer experience, marketing cost and complexity, consumer insights, privacy and blending online with in-store.