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Copyright 2014 Brand Exponents All Rights Reserved

Brand Membership Software for multi-brand retailers and 
department stores to deliver and sell personalised brand and
discovery experiences and drive profitable growth.

Multi-Brand Retail Reinvented.

Industry Transforming Insights.
We understand multi-brand retail’s profitability problem like no other. And help you solve it.
Personalised Experience.
Give your consumers a digital present. Every time they buy.

DecodedFashion

Google

LCF

We help you “sell” what makes you different from your competition – your brand and discovery experiences.

Hyghlyne is a Brand Membership Software Product, a mobile app, that helps multi-brand retailers and department stores deliver and sell personalised brand and discovery experiences like entertainment – experiences crafted to perfection and sold as if they were actual products.

With every purchase consumers receive a “digital present” that allows them to discover, shop and experience your brand in a personalised way and in-line with your brand image. It enables you to shape your unique brand universe with your consumers, products and content and your consumer’s discovery journey through it in a way no other digital capability can. The best thing is that consumers only get access to it when they effectively purchase from you, not your competition.

The product applies a unique approach to brand and discovery experiences and solves many of the hardest marketing challenges in lifestyle retail around experience ROI / profitability, consumer experience, marketing cost and complexity, consumer insights, privacy and blending online with in-store.

Hyghlyne serves multibrand retailers and department stores in fashion and beauty

Unique Insight into Multi-Brand Retail’s Profitability Problem

 
The traditional multi-brand retail model relies on differentiated brand and discovery experiences to profitably sell to consumers. The internet has broken up this model. Why? These experiences are traditionally delivered pre-purchase and can now – helped by the transparency and convenience of the internet – be consumed entirely for free. You could say that “connected consumers” go to the store of their dreams but then purchase the product from the retailer that offers the product at the lowest price and better convenience.
 
 
At Hyghlyne we help retailers compete on brand instead of on price. We help you build a higher quality brand and discovery experience and deliver this post-purchase. With every purchase, consumers receive a “digital present” that allows them to discover, shop and experience your brand in a personalised way and in-line with your brand image. Every purchase leads to a new and different personalised experience. The experience is different depending on the consumer’s personal style and lifestyle, the product the consumer bought and the retailer the consumer bought the product from. No journey is ever the same.
 
 
Our product is unique in the world and is based on our expert understanding of the problem-solution space in multi-brand retail. Our thesis is brought together by four ground-breaking product design principles covered in our insights section.

Request a Demo

Let us show you how Hyghlyne can help you deliver personalised brand and discovery experiences that easily convert into profitable sales at a fraction of your marketing cost today.