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Lifestyle consumers buy brands.

We help lifestyle brands and retailers sell their brand in a beautiful and intelligent way to their consumers.

About Hyghlyne

Lifestyle retailers do not only sell products. They sell a brand, a dream, an “emotional universe”. With Hyghlyne we have created a software product, a mobile app, that helps lifestyle retailers sell this “emotional universe” and the consumer journey through it together with their products.

The software product allows retailers to build authentic consumer relationships while solving many of their hardest marketing challenges related to consumer experience, management cost and complexity, experience ROI/profitability, consumer insights, privacy and blending in-store with online.

Hyghlyne is pronounced the same as ‘High Line’, a name that refers to the status and aspirations of a true lifestyle brand and includes elements of positivity, exclusivity, style and lifestyle.

Our founders

The Hyghlyne founding team combines deep expertise in lifestyle retail, marketing and software design.

Hyghlyne was born out of our founder’s observation that the increasingly transparent and convenient retail market would lead to ever lower profit margins for multibrand retailers and department stores. Our software is based on unique insights and has been specifically designed to solve this challenge by helping retailers deliver differentiated brand and discovery consumer experiences post-purchase.

Join the team

We want people to join us who are brilliant, passionate and who can execute in three categories: software engineering, business and retail marketing.

Send your CV to: opportunities@hyghlyne.com