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Lifestyle consumers buy brands.

We help lifestyle brands and retailers sell their brand in a beautiful way to their consumers.

About Hyghlyne

Lifestyle brands and retailers do not only sell products. They sell a brand, a dream, an “emotional universe”. With Hyghlyne we have created a software product, a mobile app, that helps lifestyle brands and retailers sell this “emotional universe” and the consumer journey through it together with their products.

The software product allows brands and retailers to build authentic consumer relationships while solving many of their hardest marketing challenges related to consumer experience, management cost and complexity, experience ROI/profitability, consumer insights, privacy and blending in-store with online.

Hyghlyne is pronounced the same as ‘High Line’, a name that refers to the status and aspirations of a true lifestyle brand and includes elements of positivity, exclusivity, style and lifestyle.

Our founders

The Hyghlyne founding team combines deep expertise in lifestyle retail, marketing and software technology.

Hyghlyne was born out of our founder’s observation that conventional marketing technologies fail to build genuine bidirectional relationships. While there is a plethora of marketing tools and technologies available, none of them are able to successfully address the hardest challenges in retail marketing. Hyghlyne changes this. It is a technology that has been specifically designed to organize the consumer relationship and bring together the mutual interest brands/retailers and consumers have in each other and that over the entire consumer journey.

Join the team

We want people to join us who are brilliant, passionate and who can execute in three categories: software engineering, business and retail marketing.

Send your CV to: opportunities@hyghlyne.com

imec

Supported by imec through their imec.istart business incubation program

eitdigital

Supported by EIT Digital through their Smart Spaces innovation platform