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The Brand Consumer Journey

Digital marketing tools today let consumers either discover, shop or experience. Hyghlyne lets consumers do all in one post-purchase – in-store and online.

The result? Acquire, retain and grow consumers with better consumer experience and increased profitability at a fraction of the marketing cost today (among other benefits).

Meet Caroline And Daniel

Caroline is a consumer. She likes to engage with the brands she owns and loves in a personalised and seamless way.

Daniel is a marketing manager. He wants to create authentic consumer relationships and convert these efficiently into profitable sales.

Let’s take a look at how they use Hyghlyne to do that.

Shop & Register

Caroline is in the store and notices that the product she wants to buy comes with an exclusive experience that allows her to discover, shop and experience the brand in a personalised way. Caroline likes the complimentary ‘digital present’ and decides to purchase the product. Once home, she registers her purchase into the mobile application.

Daniel is pleased as he was able to convince Caroline to purchase in a positive way rather than offering a discount. Also, he will now be able to build and maintain a personalised relationship over Caroline’s entire consumer journey.

Experience

Caroline gets access to an immersive brand experience controlled by the brand. She can now interact with other consumers of the brand or retailer, see what they do in their lives and the experiences they share with the products they bought. Caroline can, for example, look into the Instagrams of consumers who bought the same product in Miami or Paris.

Daniel can build beautiful brand stories by, for example, bringing together the best photos and experiences from his consumers in a curated feed. In addition, Daniel has an excellent understanding of his most engaged consumers who he can now reward by, for example, inviting them to personalised events.

Discover

While Caroline is looking into the lives of consumers with similar styles and lifestyles, she discovers new products owned by those consumers. When Caroline finds a product of interest, she is directed to the brand or retailer’s webshop or can save it to her wish list for in-store purchasing later. This way Caroline discovers relevant products on-demand in a way that creates desire and is conscious of her time.

Daniel is now able to guide Caroline in a non-intrusive way (unlike ads) to his web shop. In addition he has a complete understanding of the purchasing intent of Caroline. He can use these insights to, for example, activate Caroline in-store or online.

Shop & Register – Close The Loop

With every new product that Caroline purchases she receives a new and different experience that allows her to discover, shop and experience the brand in a personalised way. The experience is different depending on Caroline’s personal style and lifestyle, the product she buys, and the brand or retailer she buys the product from. No journey is ever the same.

Daniel is now able to acquire, retain and grow consumers with better consumer experience and increased profitability at a fraction of his marketing cost today.

Now Imagine Your Consumers being Caroline

Hyghlyne empowers you to build authentic long-lasting consumer relationships while solving many of your hardest marketing challenges. Let us show you how.